A.I. and Innovation - Costello

Finance professor Derek Horstmeyer discusses how AI‑driven agents could distort or obscure traditional economic signals, making it harder for the Federal Reserve to detect looming downturns, in an article titled, "BankThink To monitor an AI-driven economy, the Fed is going to need new tools."

Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.

Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at George Mason University, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).

How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.

Pharmaceutical website design can determine whether patients grasp critical risks, recall benefits, and take meaningful next steps.

Two Costello College of Business accounting professors are exploring how inherent personal traits may influence business success—and their early findings will gratify the left-handed among us.

A pair of George Mason University professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.

While book bans are not new to the American electorate, the rise in these bans since 2021 has sparked contentious media debates. Paradoxically, this has increased the readership of banned books and given politicians on both sides a platform to exploit controversy.

Information systems professor Nirup Menon has been researching IT and health care for decades. Now, with the help of the newest tech, he’s helping hospitals translate digital transformation into better outcomes for patients.