The Costello College of Business at George Mason University is a leading center for impactful business research.
Our faculty are engaged with research that is both rigorous and relevant. Our faculty love to bring their research to the classroom, where they talk about their findings and ideas—which enriches the knowledge our students are exposed to. Our faculty research also shows up in policy and business practice, and is making an impact on the business of government and industry.
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55k
Research Citations by Costello’s Top 10 most-cited scholars
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#81
UT-Dallas North American Business School Research Rankings
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19
Costello professors holding editorial positions at academic journals
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22
Published papers in premier journals by Costello faculty in 2024-2025
Hot Topics
February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.
February 11, 2026Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at George Mason University, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).
February 10, 2026Finance professor Derek Horstmeyer discusses how AI‑driven agents could distort or obscure traditional economic signals, making it harder for the Federal Reserve to detect looming downturns, in an article titled, "BankThink To monitor an AI-driven economy, the Fed is going to need new tools."
January 7, 2026How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.
September 29, 2025Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.
September 11, 2025Pharmaceutical website design can determine whether patients grasp critical risks, recall benefits, and take meaningful next steps.
May 5, 2025Companies looking to bend reporting rules need to find accountants who will play ball. That’s why job postings can be a reliable indicator of intent.
April 29, 2025Two Costello College of Business accounting professors are exploring how inherent personal traits may influence business success—and their early findings will gratify the left-handed among us.
March 18, 2025A pair of George Mason University professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.
March 14, 2025While book bans are not new to the American electorate, the rise in these bans since 2021 has sparked contentious media debates. Paradoxically, this has increased the readership of banned books and given politicians on both sides a platform to exploit controversy.
March 11, 2025Information systems professor Nirup Menon has been researching IT and health care for decades. Now, with the help of the newest tech, he’s helping hospitals translate digital transformation into better outcomes for patients.
March 4, 2025China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.
December 4, 2025To please both the planet and shareholders at the same time, firms must travel a triangular path.
October 24, 2025Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.-
September 29, 2025Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
May 23, 2025A new book co-authored by Lisa Gring-Pemble, associate professor of business foundations at Costello, reveals an overlooked strength of the early woman’s movement—“prophetic” rhetoric reconciling reform with religious faith.
April 30, 2025Sure, laid-off journalists can “learn to code”, but that won’t undo the damage done to local economies when their hometown newspaper folds.-
March 18, 2025A pair of George Mason University professors are helping needy nonprofits refine their messaging strategies with the help of customized chatbots.
January 14, 2025In her off hours, Mariia Petryk, assistant professor of information systems and operations management, is using her data science expertise to help bring decentralized medicine to conflict zones—starting with her birth country, Ukraine.
November 26, 2024New research suggests there’s at least one group of people applauding the collapse of local journalism in the United States: corrupt politicians.
November 21, 2024We know from prior research that savvy investors respond to ESG data. But a pair of finance professors have discovered perhaps the most lucrative wrinkle in this strategy.
October 1, 2024Not all organizations measure success in dollars and cents. There are also the purists, whose unswerving integrity may deliver outsized market benefits—if they aren’t fatally misunderstood first.
August 27, 2024With the right operational strategy, transitioning from selling products to delivering services can be the right move for profits, people and the planet. Ioannis Bellos, associate professor of information systems and operations management (OM) and MBA Program Director at the Donald G. Costello College of Business, and Hang Ren, associate professor of OM at Costello, have published research exploring how servicization can live up to its massive potential.
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February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.
-
February 11, 2026Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at George Mason University, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).
-
January 7, 2026How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.
November 3, 2025Rising rivalry between the U.S. and China is reshaping corporate decisions on sourcing, production, and investment.
July 14, 2025Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.-
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
June 16, 2025A Costello College of Business professor’s 2019 academic paper was one of the first to analyze the unique market features of the federal government contracting ecosystem.-
May 23, 2025A new book co-authored by Lisa Gring-Pemble, associate professor of business foundations at Costello, reveals an overlooked strength of the early woman’s movement—“prophetic” rhetoric reconciling reform with religious faith.
May 7, 2025To predict how a CEO’s compensation may change through the years, you first need to know how corporate boards monitor earnings histories for potential long-term risks.-
April 29, 2025Two Costello College of Business accounting professors are exploring how inherent personal traits may influence business success—and their early findings will gratify the left-handed among us.
-
March 4, 2025China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.
November 25, 2024A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information
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February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.
-
December 4, 2025To please both the planet and shareholders at the same time, firms must travel a triangular path.
- November 7, 2025A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
October 10, 2025Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.-
September 11, 2025Pharmaceutical website design can determine whether patients grasp critical risks, recall benefits, and take meaningful next steps.
-
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
-
June 16, 2025A Costello College of Business professor’s 2019 academic paper was one of the first to analyze the unique market features of the federal government contracting ecosystem.
-
May 23, 2025A new book co-authored by Lisa Gring-Pemble, associate professor of business foundations at Costello, reveals an overlooked strength of the early woman’s movement—“prophetic” rhetoric reconciling reform with religious faith.
-
March 14, 2025While book bans are not new to the American electorate, the rise in these bans since 2021 has sparked contentious media debates. Paradoxically, this has increased the readership of banned books and given politicians on both sides a platform to exploit controversy.
-
March 4, 2025China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.
-
November 25, 2024A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information
October 8, 2024Not only are retailers failing to retain and redirect business from shuttered physical locations, but their performance elsewhere also suffers as a result.
-
January 7, 2026How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.
-
December 4, 2025To please both the planet and shareholders at the same time, firms must travel a triangular path.
-
November 3, 2025Rising rivalry between the U.S. and China is reshaping corporate decisions on sourcing, production, and investment.
-
September 29, 2025Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.
-
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
-
March 14, 2025While book bans are not new to the American electorate, the rise in these bans since 2021 has sparked contentious media debates. Paradoxically, this has increased the readership of banned books and given politicians on both sides a platform to exploit controversy.
-
March 4, 2025China’s complicated and colorful e-commerce landscape gives us a sense of how livestream shopping is transforming retail. Si Xie, assistant professor of information systems and operations management, researches this new trend.
-
November 26, 2024New research suggests there’s at least one group of people applauding the collapse of local journalism in the United States: corrupt politicians.
-
October 8, 2024Not only are retailers failing to retain and redirect business from shuttered physical locations, but their performance elsewhere also suffers as a result.
-
August 27, 2024With the right operational strategy, transitioning from selling products to delivering services can be the right move for profits, people and the planet. Ioannis Bellos, associate professor of information systems and operations management (OM) and MBA Program Director at the Donald G. Costello College of Business, and Hang Ren, associate professor of OM at Costello, have published research exploring how servicization can live up to its massive potential.
August 6, 2024The economic data on climate and business outcomes paints a picture of profound disruption beneath a placid-seeming surface.
May 30, 2024The Greg and Camille Baroni Center for Government Contracting is working with the federal government to reform the military’s Cold War-era processes for tech development.
July 7, 2025Auditors with less common first names are more likely to deviate from auditing norms. But is their individualism an asset or a liability?
May 28, 2025Management professor Kevin Rockmann’s research shows how collegial, cooperative relationships are a feature, not a bug, of great organizations.-
May 5, 2025Companies looking to bend reporting rules need to find accountants who will play ball. That’s why job postings can be a reliable indicator of intent.
-
April 29, 2025Two Costello College of Business accounting professors are exploring how inherent personal traits may influence business success—and their early findings will gratify the left-handed among us.
April 3, 2025Organizational coherence and trust begin with the stories that individual employees tell themselves about their complex identities.-
March 11, 2025Information systems professor Nirup Menon has been researching IT and health care for decades. Now, with the help of the newest tech, he’s helping hospitals translate digital transformation into better outcomes for patients.
-
January 14, 2025In her off hours, Mariia Petryk, assistant professor of information systems and operations management, is using her data science expertise to help bring decentralized medicine to conflict zones—starting with her birth country, Ukraine.
-
December 11, 2024Burned-out auditors are getting dangerously distracted by job postings that offer a glimpse of more appealing professional pathways.
-
December 4, 2024Leaked payroll data may contradict everything you thought you knew about the economic impact of high-skilled legal immigration.
November 19, 2024The 2008 financial crisis cast a pall of pessimism over veteran CEOs that took three years to lift. David Koo, assistant professor of accounting, has found that memories of past recessions, triggered by recent ones, can weigh on chief executives’ decisions, literally for years.-
October 1, 2024Not all organizations measure success in dollars and cents. There are also the purists, whose unswerving integrity may deliver outsized market benefits—if they aren’t fatally misunderstood first.
-
September 19, 2024Post-Covid complaints about “Zoom fatigue,” work-life imbalance, etc. belie a deeper longing for what was lost in the transition to remote work.
December 15, 2025Long Chen, accounting area chair, and Yi Cao, assistant professor of accounting, contribute an article to Harvard Business Review about how managers need to "twice-groom" their public information as AI models generate meaningful insights at surprising scale and speed, in an article titled, "Corporate Disclosure in the Age of AI."
December 1, 2025How does the PCAOB, which oversees corporate audits, select targets for inspection? A George Mason University accounting professor built a model to help capture the process.-
October 8, 2025Managers’ attempts to distract investors from bad news have serious implications for market efficiency.
September 3, 2025Taxing “book” income may result in worse information for shareholders and creditors.
July 29, 2025After taking the Survey of Accounting 203 course with Muhammad Awais (BS Accounting ‘13, MS Accounting ‘14), an adjunct instructor at the Costello College of Business, Khaled Alkurd knew everything he needed to know to switch his area of study from marketing to accounting.-
July 14, 2025Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.
-
July 7, 2025Auditors with less common first names are more likely to deviate from auditing norms. But is their individualism an asset or a liability?
-
May 7, 2025To predict how a CEO’s compensation may change through the years, you first need to know how corporate boards monitor earnings histories for potential long-term risks.
-
May 5, 2025Companies looking to bend reporting rules need to find accountants who will play ball. That’s why job postings can be a reliable indicator of intent.
-
April 30, 2025Sure, laid-off journalists can “learn to code”, but that won’t undo the damage done to local economies when their hometown newspaper folds.
-
April 29, 2025Two Costello College of Business accounting professors are exploring how inherent personal traits may influence business success—and their early findings will gratify the left-handed among us.
February 27, 2025Since 2008, the meteoric rise of index funds has produced extreme consolidation of corporate ownership. So far, the outcomes for firms are a mixed bag.
January 30, 2026While a student at Costello, Jheen Oh's passion for business blossomed. Coming from a health-conscious family, Oh, with the help of his father, launched Susosu Water, the only naturally sourced mineral water from a 600-foot underground source in South Korea, infused with extra hydrogen for a much healthier hydration.
August 27, 2025On Saturday, August 9, the WISE program officially launched at the Hybla Valley Community Center in Alexandria, Virginia—marking a significant milestone in advancing entrepreneurship and workforce development for aspiring entrepreneurs in Fairfax County.
July 18, 2025Skip West, founder of MAXSA Innovations and adjunct faculty at the Costello College of Business at George Mason University, offers the course Turning Ideas into Successful Companies once a year to MBA students. The concept for the course came from West’s own entrepreneurial experiences of turning his ideas into companies.
March 3, 2025Delivering immersive, voice-driven simulations for law enforcement through building skills, gaining real-time feedback, and preparing for real-world scenarios, Kaiden AI is a software startup co-founded by its CEO Ali Aldubaisi, BS Neuroscience ’21.
February 12, 2025The Patriot Pitch Competition returns to George Mason’s Fairfax Campus on Thursday, April 10, with the opportunity for all current George Mason students and recent alumni, who have innovative business ideas or early-stage business ventures, to successfully launch their own businesses.
June 26, 2024Many students graduate from the Costello College of Business at George Mason University with bold plans to start their own companies. Bethany Rivera and Alex Tugbang, both undergraduate marketing students and classmates in Jiyeon Hong’s marketing course, had already launched their respective businesses Rivera’s Photography and Photuggraphy prior to enrolling.
April 19, 2024Led by the Center for Innovation and Entrepreneurship (CIE) within the Costello College of Business at George Mason University, the Patriot Pitch Competition supports early-stage business ventures and ideas from Mason students and recent alumni. On April 11, the finalists made their final pitches on the Fairfax Campus.
April 3, 2024New EduRank report on university performance in research highlights eighteen George Mason University programs as the best in Virginia, with Mason's entrepreneurship ecosystem as No.1 among all public institutions.
March 28, 2024The college that now bears Donald G. Costello’s name is a fitting testament to his entrepreneurial legacy. This extends not only to coursework and outreach programs, which have long stressed entrepreneurship, but also to the faculty’s research expertise. Indeed, a number of Costello College of Business professors were key contributors to Mason’s being named the #2 university for entrepreneurship research in North America by independent ratings agency EduRank.
March 13, 2024During her time at Mason, Mason alumna Shrishti Singh has used all the tools the university provides to bring her discovery to the marketplace.
December 11, 2023Open-source learning materials promise to democratize education, while reducing the financial burden on students. But how can schools bring faculty on board?
November 1, 2023George Mason University is No. 1 among public universities for research performance in entrepreneurship, and No. 2 overall nationally, in the latest report from EduRank.
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October 24, 2025Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.
October 22, 2025It’s no surprise that short-selling carries heavy weight on Wall Street. But next to nothing has been known about the agent lenders from whom short-sellers borrow their shares—until now.-
October 8, 2025Managers’ attempts to distract investors from bad news have serious implications for market efficiency.
-
July 14, 2025Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.
-
July 7, 2025Auditors with less common first names are more likely to deviate from auditing norms. But is their individualism an asset or a liability?
-
May 7, 2025To predict how a CEO’s compensation may change through the years, you first need to know how corporate boards monitor earnings histories for potential long-term risks.
-
May 5, 2025Companies looking to bend reporting rules need to find accountants who will play ball. That’s why job postings can be a reliable indicator of intent.
-
April 30, 2025Sure, laid-off journalists can “learn to code”, but that won’t undo the damage done to local economies when their hometown newspaper folds.
-
February 27, 2025Since 2008, the meteoric rise of index funds has produced extreme consolidation of corporate ownership. So far, the outcomes for firms are a mixed bag.
-
December 11, 2024Burned-out auditors are getting dangerously distracted by job postings that offer a glimpse of more appealing professional pathways.
-
November 21, 2024We know from prior research that savvy investors respond to ESG data. But a pair of finance professors have discovered perhaps the most lucrative wrinkle in this strategy.
-
November 19, 2024The 2008 financial crisis cast a pall of pessimism over veteran CEOs that took three years to lift. David Koo, assistant professor of accounting, has found that memories of past recessions, triggered by recent ones, can weigh on chief executives’ decisions, literally for years.