Research

Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem.

Tens of trillions invested in social responsibility arguably hasn’t translated into large-scale benefits for people and the planet. A new book by a George Mason University adjunct professor attempts to explain why.

Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.

Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at George Mason University, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).

How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

Illicit massage businesses (IMBs) run by human trafficking rings are rampant in the United States. A George Mason professor has helped build what may be the best AI-driven tool to root them out.