July 16, 2026The best way to resolve a consumer’s doubts about electric cars is to let them drive one for a day or two. But Ioannis Bellos and Hang Ren, professors in the information systems and operations management area at George Mason University, argue that extended test drives can sometimes do more harm than good, for both profits and the planet.
June 17, 2026The widely used machine-learning technique known as LASSO relegates smaller market events to an ignored “inactive zone”. How can that be a good thing for ambitious asset traders? Bo Hu, assistant professor of finance, explores the logic (and illogic) behind LASSO’s popularity and power.
June 10, 2026A real-world experiment found that when men on matching platforms were shown only the women whose profiles fit established cultural criteria, it improved outcomes for women without harming men, says Sabari Rajan Karmegam, assistant professor of information systems and operations management at Costello College of Business.
June 3, 2026How do “blind box” products like the Labubu make money? Zhechao Yang, assistant professor of information systems and operations management, has co-authored a paper that breaks down the “win-win-win” at the center of this trendy selling strategy.
May 4, 2026Management professor Kevin Rockmann’s research concerns the often-ignored, multifaceted value of workplace relationships. In a recent executive education course at Costello College of Business, Rockmann put his findings into action, with strongly positive results for a leading company.
March 2, 2026Powered by nSpire AI, Career AI is the new agentic AI tool offered this semester by the Office of Career Services within the Costello College of Business at George Mason University.
August 27, 2025On Saturday, August 9, the WISE program officially launched at the Hybla Valley Community Center in Alexandria, Virginia—marking a significant milestone in advancing entrepreneurship and workforce development for aspiring entrepreneurs in Fairfax County.
July 14, 2025Boards with higher social capital enjoy more market freedom to engage in potentially risky strategic alliances — to the ultimate benefit of their firms.
July 2, 2025It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.
June 16, 2025A Costello College of Business professor’s 2019 academic paper was one of the first to analyze the unique market features of the federal government contracting ecosystem.
