Student consulting group brings expertise to business development in Fairfax City

Experiential learning is one of the ways George Mason prepares its students for life beyond the classroom. It’s a core part of our mission. For Costello College of Business sophomore Iman Chaudhry, it’s also an inspiration that helped shape Mason Consulting Group’s (MCG) new venture: pro bono consulting support for local small businesses in Fairfax City.

MCG began as a means to educate the George Mason community about consulting as a career path. When Chaudhry, the current president of MCG, began an internship with Fairfax City Economic Development (FCED), she came with a vision for the group to expand their impact and reach through free consulting services for local businesses in Fairfax City.

“It was mutually beneficial: we help strengthen our local community and support small businesses, as well as providing experiential learning opportunities aligned with Costello’s strategic priorities,” she said. “We still want to educate the community about business consulting, while providing real, tangible, experiential learning opportunities to students where they’re working with a real-life client.”

As an intern, Chaudhry served as a bridge between FCED and Costello: “A person on the inside,” she said, who helped make the initiative successful.

With support and guidance from FCED, Chaudhry and the group developed the program structure, reviewed applications, selected the inaugural clients, and negotiated a contract deal with FCED to provide funding to support implementation of their recommendations.

MCG completed their first round of consulting in Fall 2025, serving two Fairfax City clients: BE2 Pilates and Make My Day CPA. Throughout the semester, the team held regular meetings with clients to provide updates and pitch ideas; at the end, they presented their final recommendations and deliverables to both businesses and FCED.

“Knowing how to market my business has been my Achilles’ heel,” said Julia Hughes, founder and owner of BE2 Pilates. “I thought I’d toss my hat into the ring when I saw the call for applications for the program.”

The team provided Hughes with a comprehensive social media marketing plan and a range of business development recommendations, such as adding QR codes to business cards and developing a pricing structure for students.

“Everything they gave me in terms of deliverables are things that could be started on the small scale and grown over time,” Hughes said. “And their recommendations helped me think outside of the box for business development, thinking more broadly about with whom I can partner, with whom I can connect.”

MCG’s services are free to those businesses that are accepted through the FCED program. Hughes noted that the quality of the business consulting provided was above and beyond her expectations.

“The level of professionalism, the product presented, and the deliverables MCG provided were all of a caliber that far surpassed their years of experience,” said Hughes. “I was quite  impressed by them at every step of the way.”

“The Mason Consulting Group has done an outstanding job diving deep into the consulting world. The students are getting hands-on experience with real clients to understand the dynamics of consulting and the complexities of the business world,” said MCG’s faculty advisor Katherine Rosenbusch, associate professor of management in Costello.

After the success of this first cohort, FCED has agreed to extend funding for another semester. MCG is selecting their next round of clients for the Spring 2026 semester.

“We’re a young club, but I think Costello and George Mason’s vision of high access and high outcomes makes us stand out,” Chaudhry said. “I want to help put George Mason on the map as a hub for high-caliber student talent delivering real-world impact."