Siddharth Bhattacharya

George Mason University Costello College of Business Faculty Siddharth Bhattacharya

Assistant Professor, Information Systems and Operations Management

Contact Information

Email: sbhatt22@gmu.edu
Phone: (703) 993-1198
Office Location: Enterprise Hall 108
Office Hours: By Appointment

Biography

Dr. Siddharth Bhattacharya is an assistant professor in the Information Systems and Operations Management Area at the Costello College of Business, George Mason University. Before joining George Mason University, Dr. Bhattacharya completed his Ph.D. from Temple University’s Fox School of Business in 2021. Siddharth’s research focuses on how firms utilize digital information strategies to increase reach, establish relationships with stakeholders, and influence consumer decision making. Dr. Bhattacharya also holds an MBA from Indian School of Business and a Bachelor’s in Computer Science Engineering from India. Dr. Bhattacharya’s work has been published in premiere journals such as Information Systems research among others. He has also presented his work in many reputed conferences including CIST, ICIS, WISE, WITS, CODE@MIT, Marketing Science, among others.

Dr. Bhattacharya is an active member of the Institute for Operations Research and the Management Sciences (INFORMS), the Association of Information Systems (AIS), and the Production and Operations Management Society (POMS).

Research Interests

  • Digitization and Online Consumer Behavior
  • Business Analytics
  • Digital and Search Engine Advertising
  • Social Networks and Platform Strategies

Education

  • PhD –Information Systems, Fox School of Business, Temple University
  • MBA–Marketing and Strategy, Indian School of Business
  • Bachelors – Computer Science Engineering, India

Research and Awards

Research Publications:

Papers Under Review/Revision:

  • Siddharth Bhattacharya, Abhishek Roy, Subodha Kumar, Sunil Wattal. “Friend or Foe: Search Engine Advertising Strategies when Contracting with an Online Search Infomediary.”
  • Jeff Clement, Siddharth Bhattacharya, Brad Greenwood, “Social Media, Socialites, and Drug Memes: Do FDA Enforcement Letters Deter Misleading Pharma Ads.”
  • Sunghun Chung, Siddharth Bhattacharya, Chulho Lee, Subodha Kumar, “Motivating Online Peerto-Peer Lending Investor: Can Digital Nudging motivate online investments on P2P platforms? Evidence from A Large-Scale Randomized Field Experiment.”
  • Scott Schanke, Siddharth Bhattacharya, Pallab Sanyal. "Chatbots for Social Justice: Evaluating the Impact of Emotional Appeals and Anthropomorphism in AI Outreach.”
  • Siddharth Bhattacharya, Jeniffer Ball, Nirup Menon. “Designing for Impact: How Consumer Attention, Memory, and Action Reveal the Limits of Fair Balance on Pharma Websites.”
  • Siddharth Bhattacharya, Debasis Ghose, Gord Burtch, “The Freedom to Choose: The Effects of Ad Choice Architecture on Video Ad Performance in Online Streaming.”
  • Sabari Rajan, Siddharth Bhattacharya, Jing Gong, Kanan Srinivasan “Feeds vs. Reels: Effectiveness of Video and Image Ads for High-Value Transaction Goods.”

Grants:

  • Siddharth Bhattacharya, Holly Matto, Padhu Seshaiyer. “Using Game-based Multimodal Peripheral Biofeedback in a Higher Education Setting” National Science Foundation (NSF-STTR) $255K.

Other Publications/Proceedings:

Patents:

  • "A Context-Aware Recommendation System Considering Both User Preferences and Learned Behavior", US-PATENT 9,510,050
  • "An Architecture for Real-time Television Audience Measurement", US-PATENT 9,510,759

Awards: 

  • PhD and Beyond

    • Winner of the Elwood S. Buffa Doctoral Dissertation Award (Awarded by the Decision Science Institute annually to 1 recipient internationally)
    • 2022 George Mason School of Business Outstanding Publication Recognition
    • ICIS 2020 Doctoral Consortium Best Team Award
    • Fox School 2020 Cochran Award for Excellence in Research by a PhD Student.
    • Fox PhD Student Annual Evaluation (Overall High Pass - 2017, 2018,2019,2020).
    • Fox PhD Annual Research Competition (First Place), 2017
    • Fox PhD Annual Research Competition (Runner up), 2018
  • MBA
    • Won the global CK Prahalad Case competition (2014) at Ross School of Business, Michigan.
    • Second-runner up (3rd place) at the IRF Retail B plan competition (2014), Mumbai.
    • ISB Merit list
  • Industry
    • Two patents from industry research.
    • Awarded Certificate of Appreciation (CIG) by TCS-R&D due to contribution towards the creation of intellectual property.
    • Special Initiative Award at Barclays Bank.

Service: 

  • Journals: Information Systems Research (ISR), Production and Operations Management (POMS), Information Technology and management, European Journal of Information Systems (EJIS)
  • Conferences: International Conference on Information Systems (ICIS), Conference on Information Technology and Systems (CIST), Workshop on Information Technologies and Systems (WITS), Hawaii International Conference on System Sciences (HICSS)
  • Program Committee Member, Conference on Information Technology and Systems (CIST) 2021,2022
  • Associate Editor, International Conference on Information Systems 2023
  • Session Chair, Production and Operations Management (POMS) 2018-2022
  • University Service: PhD Recruitment Committee 2022-2023

Media Clippings

Google Scholar