Brian O’Neill

Brian O’Neill is an adjunct faculty member within the Business Foundations Area in the Costello College of Business at George Mason University. He teaches BUS 200: Global Environment of Business and serves as the faculty advisor for the Brazilian Student Association (BRASA). 

O'Neill is a seasoned professional with corporate, government, small business, and not-for-profit project experience. During his career, he has focused on streamlining business processes and implementing technology to improve organizational performance. His industry experience includes working as an independent management consultant and serving as the founding Director of the Office of Business Strategies and Solutions for the New York City Human Resources Administration/Department of Social Services (HRA/DSS), the largest social services agency in the country. At HRA, he led major clinical tracking and reporting systems projects. Before his government position, he worked as a consultant at CGI-AMS and began his career at Unisys in the Chicago suburbs. As a consultant, he collaborated with clients in Michigan, New Jersey, New York, and Pennsylvania. He led team members from China, India, Mexico, Spain, Sweden, and Türkiye on various projects. 

O’Neill is also an adjunct assistant professor at Molloy University, where he previously served as graduate business program director and full-time faculty member. In addition to his teaching responsibilities, he coordinated all academic and operational components of the MBA programs in accounting, business analytics, finance, healthcare administration, management, and marketing. Additionally, he co-led the development of the Bachelor of Professional Studies in Organizational Leadership program, which included seven new courses, such as Motivation and Performance Management, Team Leadership and Development, Change Management, and Capstone for Organizational Leadership. Furthermore, he led grant-funded initiatives to address the professional development and community capacity-building needs of nonprofit organizations that serve underserved populations. For example, he moderated a series of workshops, directed project teams of faculty, alumni, and students to address challenges at nonprofit organizations, and organized a conference on data utilization and collaboration for nonprofit professionals.  

O'Neill's research interests include organizational identification, organizational commitment, job satisfaction, personality, and organizational identity. In 2025, he presented his paper, "A fresh examination of organizational identification and organizational commitment, with feeling," at the Academy of Management's 2025 annual meeting in Copenhagen, Denmark.  

Education 

• DBA – Creighton University 
• MBA – University of Notre Dame 
• BS – Marquette University

Teaching Interests 

• Organizational Behavior 
• International Business 
• Leadership 
• Management 
• Capstone 

Research Interests 

• Identification
• Identity  
• Commitment 
• Job Satisfaction 
• Personality 

Research 

O’Neill, B. M. (2025). A fresh examination of organizational identification and organizational commitment, with feeling. In S. Taneja (Ed.), Proceedings. Academy of Management. 

O’Neill, B. M., & VanWormer, C. (2025). Co-teaching an interdisciplinary business course in higher education. In V. Lantushenko (Ed.), 2025 Conference Proceedings (pp. 154–157). Northeast Business & Economics Association. 

VanWormer, C., O’Neill, B. M., Berg, S., Driggers, D. R., Jouthe, S., & Smith, A. (2025). From theory to practice: Addressing real-world issues in the nonprofit sector with MBA students. In V. Lantushenko (Ed.), 2025 Conference Proceedings (pp. 205–208). Northeast Business & Economics Association. 

DiStefano, D., & O’Neill, B. M. (2024). Addressing the service capacity needs of community nonprofit organizations: A mission-focused business school. In M. Soccio (Ed.), 2024 Conference Proceedings (pp. 61–64). Northeast Business & Economics Association. 

O’Neill, B. M., & Schuman, J. (2024). Theorizing the effect of organizational identification on vacation time usage among remote workers. In M. Soccio (Ed.), 2024 Conference Proceedings (pp. 190–193). Northeast Business & Economics Association. 

Alduino, A., Alonzo, C., Beauchamp, K., Magno, T. J., Stephens, R., & O’Neill, B. M. (2021). MBA capstone students focus on process, people and technology to develop recommendations for not-for-profit organization. In M. Tolan & N. Onel (Eds.), 2021 Conference Proceedings (pp. 1–4). Northeast Business & Economics Association. 

Bassey, J., Hartmann, C., Nyhus, R., Quinones, P., & O’Neill, B. M. (2020). An MBA capstone consulting experience in the midst of COVID-19. In S. Ciccone (Ed.), 2020 Conference Proceedings (pp. 22–25). Northeast Business & Economics Association. 

O’Neill, B. M. (2019). Organizational identity and Esports in higher education. In N. Onel (Ed.), 2019 Conference Proceedings (pp. 187–190). Northeast Business & Economics Association. 

Presentations 

O’Neill, B. M. (2024, April 26). Collaboration in the nonprofit sector [Opening remarks]. Meaningful Collaboration and Outcomes: Using Data as a Compass. 

O’Neill, B. M., Andrade, L., & Burch, L. (2024, April 26). Supporting our communities: Where do we go from here? [Panel discussion]. Meaningful Collaboration and Outcomes: Using Data as a Compass. 

Silva Thompson, L., & O’Neill, B. M. (2024, April 23). How to say no and advocate for yourself [Invited talk]. Molloy Student Involvement and the Office of Student Success and Assessment Leadership Workshop: Academic Success and Leadership. 

Silva Thompson, L., & O’Neill, B. M. (2023, November 14). Leading while juggling many demands [Invited talk]. Molloy Student Involvement and the Office of Student Success and Assessment Leadership Workshop: Academic Success and Leadership.