Spring 2024
MKTG 462-DL1: Services Marketing
Credit Hours: 3
CRN: 18204
Course Description:
MKTG 462-DL1: Services Marketing Seminar is a 3-credit, 100% asynchronous online course. Group work is required, weekly deadlines with the opportunity to work ahead of deadlines. Use GMU.EDU e-mail only for correspondence.
This course will be delivered online via Blackboard Learning Management System (LMS) housed in the MyMason portal. Access to MyMason and Mason email are required to participate successfully in this course. Go to the IT Support Center website if you need assistance with your email or password.
Welcome to MKTG 462, Services Marketing. Although this course is available for anyone who has successfully completed MKTG 303 or equivalent with a grade of B- or better, it is also a course for students in the School of Business Honors Program.
For those students, completing MKTG 462 with a grade of B- or higher will satisfy the course requirement to graduate with honors, as long as they also fulfill the remaining requirements of the program.