Benjamin Kessler

As with any innovative technology, the latest developments in artificial intelligence (AI) and machine learning (ML) are only valuable if one knows how and where to use them. Academic research can play a vital role in finding and validating business use cases that help to justify the large investments of money and resources that AI entails.

Glassdoor data show pandemic-era disruption was especially hard on audit team leaders. Worse, the effects have likely lingered until the present day.

Tens of trillions invested in social responsibility arguably hasn’t translated into large-scale benefits for people and the planet. A new book by a George Mason University adjunct professor attempts to explain why.

Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at George Mason University, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).

How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.

How does the PCAOB, which oversees corporate audits, select targets for inspection? A George Mason University accounting professor built a model to help capture the process.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

It’s no surprise that short-selling carries heavy weight on Wall Street. But next to nothing has been known about the agent lenders from whom short-sellers borrow their shares—until now.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.