Widely respected for their expertise, Costello College of Business faculty are frequently quoted in the business press.
Contact Media Relations for general media inquiries and to interview one of Costello’s thought leaders.
Research News
March 12, 2026Glassdoor data show pandemic-era disruption was especially hard on audit team leaders. Worse, the effects have likely lingered until the present day.
February 12, 2026Whether ordering a pizza to split with friends or planning a family excursion, better communication can help reduce the anxiety that surrounds joint-consumption situations. Sharaya Jones, assistant professor of marketing at the Costello College of Business at George Mason University, recently published research targeting this understudied area of consumer psychology.
February 11, 2026Balancing and combining different kinds of intelligence may be even more important than how much you know, or how you think. In a recently published piece, Matthew A. Cronin, professor of management at Costello College of Business at George Mason University, deconstruct intelligence into three modalities, which they label the Scientist, the Artist and the Judge (or “SAJ,” pronounced “sage”).
January 7, 2026How employees respond to being under surveillance depends on a number of factors, including how good they are at their jobs.
December 15, 2025Long Chen, accounting area chair, and Yi Cao, assistant professor of accounting, contribute an article to Harvard Business Review about how managers need to "twice-groom" their public information as AI models generate meaningful insights at surprising scale and speed, in an article titled, "Corporate Disclosure in the Age of AI."
December 4, 2025To please both the planet and shareholders at the same time, firms must travel a triangular path.
December 1, 2025How does the PCAOB, which oversees corporate audits, select targets for inspection? A George Mason University accounting professor built a model to help capture the process.
November 7, 2025A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.
November 3, 2025Rising rivalry between the U.S. and China is reshaping corporate decisions on sourcing, production, and investment.
October 24, 2025Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.
October 22, 2025It’s no surprise that short-selling carries heavy weight on Wall Street. But next to nothing has been known about the agent lenders from whom short-sellers borrow their shares—until now.-
October 10, 2025Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025.
Faculty Media Mentions
July 3, 2026Brad Greenwood, the Costello Distinguished Professor of Business, co-authored a recent paper on the deleterious mental-health effects of online gambling, which has been covered in an article on Canadian web portal Pieuvre titled, "The legalization of online betting has increased cases of addiction."
June 30, 2026Research co-authored by Einav Hart, assistant professor of marketing, is covered in The Charlotte Observer article titled, "Why playing hard to get can backfire in the job market," which also quotes Hart.
June 24, 2026Kevin Rockmann, professor of management, assistant dean for research and the CGI Corporate Partner Faculty Fellow, comments on the rising workplace trend of "microshifting" in an article for The Week titled, "Microshifting lets workers make their own schedule."
June 9, 2026Derek Horstmeyer, instructional professor of finance, comments on which stock sectors do best when interest rates vary for The Wall Street Journal in an article titled, "Which Stock Sectors Do Best When Interest Rates Are Rising, Falling or Flat?"
June 3, 2026Siddharth Bhattacharya, assistant professor of information systems and operations management, co-authors an article for Harvard Business Review about the benefits of allowing online video viewers to determine when they will view advertisements, in an article titled, "Research: When Consumers Have More Control Over Ads, They Respond Better."
May 25, 2026Sharaya Jones, assistant professor of marketing, comments about changes on the U.S. coffeehouse scene for CNN Business, in an article titled, "This drive-thru coffee chain is pushing into undercaffeinated parts of America."-
May 12, 2026Siddharth Bhattacharya, professor of information systems and operations management, talks to Nonprofit Quarterly about his research on emotional chatbots, in an article titled, "A Quiet Uprising Against Chatbots?"
May 7, 2026Management professor Sarah Wittman talks to Fast Company about AI's increasing role in managing tricky professional conversations, in an article titled, "'AI is just amplifying that weakness’: The dangers of having AI draft difficult conversations for you."
May 7, 2026Brad Swanson, adjunct finance professor, writes about the myths and fallacies surrounding the notion of "socially responsible" investing for In These Times, in an article titled, "The Grand Old Illusion of ‘Ethical’ Capitalism."
May 6, 2026Co-authored research by Einav Hart, assistant professor of management, on the often-overblown fears that come into play when negotiating job offers, is cited in Harvard Business Review, in an article titled, "How Sales Teams Undercut Themselves with Longtime Clients."
May 5, 2026Cindy Parker, instructional professor of management and Leidos Corporate Partner Faculty Fellow, comments in HR Dive on how employers can hire smarter in the age of generative AI, in an article titled, "How to avoid ‘skillfishing’ traps."
April 30, 2026Associate professor of marketing Laurie A. Meamber was featured in WalletHub's piece about Capital One SavorOne Cash Rewards Credit Card, in an section called, "Expert Thoughts on Capital One Savor."