Costello Research Digital Platforms

A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information

The controversy about biased policing seems to draw endless fuel from race-based differences in public perception. Simply put, the vast majority of White citizens in the United States believe the police are doing a good job, including on issues of racial equality, while a similar percentage of Black citizens hold the opposite opinion. Brad Greenwood, professor of information systems and operations management, researches how digital technologies are bringing unprecedented transparency to police practices.

Like financial markets, the creative industries are driven to seek equilibrium, which may be good news for both human content creators and their algorithmic adversaries. Jiasun Li, an associate professor of finance, is researching this in a new working paper.

Jiasun Li, an associate professor of finance at the Costello College of Business, has received a prestigious CAREER award from the National Science Foundation. According to the NSF website, the CAREER award is given to “early-career faculty who have the potential to serve as academic role models in research and education and to lead advances in the mission of their department or organization.”

Even famously neutral news organizations are not immune to the pressure to compete for clicks in the increasingly partisan online marketplace.

With the rise of online learning, cheating has become easier than ever. And perhaps more prevalent as well, suggests one Mason accounting professor.

Online technology has made real-time performance feedback a workplace reality. But a pair of Mason professors have found out about a major bias in the system.

In China, auto sales rose sharply when Uber came to town. That should make you re-examine received wisdom about the sharing economy.

Thanks to TikTok, Twitter, Instagram et al, we are living in the age of social influence. But how can influence be harnessed to make the world a better place? Yun Young Hur, assistant professor of information systems at George Mason University School of Business, explores that question in a recently published paper in Information Systems Research.

Jingyuan Yang, an assistant professor of information systems and operations management at Mason's School of Business, is at the forefront of AI research that aims to crack the codes of the physical world. Her results so far point toward innovative solutions for some of the biggest societal, governmental, and business challenges we face.