ISOM Faculty Media Mentions

Siddharth Bhattacharya, assistant professor of information systems and operations management, co-authors an article for Harvard Business Review about the benefits of allowing online video viewers to determine when they will view advertisements, in an article titled, "Research: When Consumers Have More Control Over Ads, They Respond Better."

Siddharth Bhattacharya, professor of information systems and operations management, talks to Nonprofit Quarterly about his research on emotional chatbots, in an article titled, "A Quiet Uprising Against Chatbots?"

Kumar Mehta, instructional associate professor of information systems and operations management, co-authors an article for AACSB Insight proposing a governance framework for business schools navigating the GenAI revolution titled, "Leading the AI Transition."

Mehmet Altug, associate professor of operations management and director of the Center for Retail Transformation, is interviewed by Retail TouchPoints about how retailers should respond to increasing tariffs and technological disruption, in an article titled, "Exclusive Q&A: Why Retailers Should Leverage the Power of Dynamic Pricing."

Mariia Petryk, assistant professor in the information systems and operations management area, speaks with Retail Customer Experience about Walmart's growing partnership with ChatGPT, in an article titled, "The potential impact of Walmart's ChatGPT shopping strategy."

Siddharth Bhattacharya, assistant professor in the information systems and operations management area at the Costello College of Business at George Mason University, takes an in-depth look at how advertisers can win attention.

Pharma & Health Insider spotlights research by professors Siddharth Bhattacharya and Nirup Menon in the information systems and operations management area, focusing on the optimal design of pharmaceutical websites.

Brad Greenwood, Costello Distinguished Professor in the information systems and operations management area, is interviewed by Design World managing editor Mike Santora about his research on warehouse automation and worker safety, in a LinkedIn post titled, "How safe ARE the automated factories and warehouses of today?"

Brad Greenwood, Dean's Distinguished Professor at George Mason University, co-authors an article for The Conversation about his recently published research in the American Journal of Public Health.

Cheryl Druehl, senior associate dean for faculty affairs and research, speaks to Virginia Business about the probability of a manufacturing renaissance in the U.S.