Marketing Area

Ashish Bhardwaj is an adjunct faculty member within the Marketing Area in the Costello College of Business at George Mason University.

To please both the planet and shareholders at the same time, firms must travel a triangular path.

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Marketing professor Russell Abratt speaks to WalletHub about increasing car insurance premiums and how consumers can respond, in an article titled, "Average Car Insurance Cost."

Many students graduate from the Costello College of Business at George Mason University with bold plans to start their own companies. Bethany Rivera and Alex Tugbang, both undergraduate marketing students and classmates in Jiyeon Hong’s marketing course, had already launched their respective businesses Rivera’s Photography and Photuggraphy prior to enrolling.

Brittany Mullins, BS Marketing ’07, found her professional niche while studying at the Costello College of Business at George Mason University. Since graduating, she has founded and run her successful brand, Eating Bird Food, providing healthy recipes and more to her loyal followers.

Previously lacking much direction in his education or prospective career, Dante Tatem, a senior studying marketing, utilized resources available to him to succeed at the Costello College of Business at George Mason University and secure a job after graduation.