Impact marketing strategies and harness the power of digital and artificial intelligence tools with a graduate certificate in marketing from the Costello College of Business at George Mason University.
Learn how to transform data into action using tools like SEO, web analytics, and mobile marketing, and leverage the latest developments in Artificial Intelligence (AI) as they apply to the world of marketing.
The Graduate Certificate in Marketing at George Mason University is your gateway to mastering the dynamic world of marketing. This program empowers you with cutting-edge skills to design data-driven, customer-focused strategies that align with business goals. Dive into the latest marketing trends, from consumer and competitor behavior analysis to SEO with AI, web analytics, and mobile marketing. Learn how to harness the power of digital and AI tools like paid search, social media advertising, content marketing, machine learning, and generative AI to drive impactful decision-making. With hands-on experience in both qualitative and quantitative research methods, this certificate equips you with the expertise to develop, implement, and measure marketing strategies that generate real-world results. Whether you're looking to upskill or pivot into a new career, the Graduate Certificate in Marketing positions you at the forefront of marketing innovation.
Students who complete at least two marketing certificate courses with grades of B or better can have their application requirements for the Costello flex MBA, online MBA, or master’s in management program reduced, and your certificate course credits can be applied towards your master's degree upon enrollment.
To learn more about George Mason's graduate certificate in marketing, submit this form:
Frequently Asked Questions
If you have additional questions, call us at (703) 993-8006.
Who should enroll in this certificate program?
Discover if George Mason’s Graduate Certificate in Marketing is right for you. Ideal for professionals or career changers seeking digital marketing skills.
What skills will I gain?
Gain expertise in SEO, AI for marketing, web analytics, digital advertising, and consumer behavior with George Mason’s Graduate Certificate in Marketing.
How long does it take to complete?
Most students complete George Mason’s Graduate Certificate in Marketing in under one year with flexible course options.
Is the program online, in-person, or hybrid?
The Graduate Certificate in Marketing offers flexible study formats—online, on-campus, or hybrid—for working professionals.
How does this certificate connect to other Costello graduate programs?
Apply your Marketing Certificate credits toward George Mason’s Flex MBA, Online MBA, or Master’s in Management with reduced requirements.
What career opportunities are available?
Prepare for roles in SEO, digital marketing, analytics, and AI-driven marketing strategy with George Mason’s Graduate Certificate in Marketing.
Do I need prior marketing experience?
No prior marketing background required. George Mason’s Graduate Certificate in Marketing builds skills for beginners and experienced professionals alike.
What are the admission requirements?
Applicants must hold a bachelor’s degree from an accredited institution and meet George Mason University’s graduate admissions requirements.
How much does the certificate cost?
Tuition is based on George Mason University’s graduate tuition rates. Prospective students are encouraged to review the current tuition and fees on Mason’s website or contact the admissions office for details.
How do I apply for the Graduate Certificate in Marketing?
You can apply online through George Mason University’s graduate admissions portal. Required materials include the application form + fee, transcripts, and a resume.